Large shareholders in British online fast-fashion retailer boohoo see market concerns over the company's profit margins as overblown and are making the most of a share price rout to add to their holdings.
Boohoo continued its impressive run in the last months of 2017 with its main brand, as well as PrettyLittleThing and Nasty Gal, all powering ahead globally. Can surging growth continue? The company thinks it can.
Boohoo hasn’t shared a huge amount of information about its plans to put its American acquisition Nasty Gal back onto the recovery trail, but we do know that it’s getting ready to open its first UK pop-up next month.
The first half saw stunning sales rises at Boohoo.com and while margins suffered, growth in menswear and specialist product, a focus on international expansion and on integrating its acquired brands really paid off.
The Netflix show loosely based on Nasty Gal founder Sophia Amoruso's memoir of the same name has been cancelled after two months. Amoruso said she is "looking forward to controlling my narrative from here on out.”
The good news just keeps coming from Boohoo.com with the online fashion retailer late on Wednesday saying sales more-than-doubled in the past three months and announcing major moves to help it accelerate its growth.
It was another year of power growth for Boohoo and expect more of the same this year as PrettyLittleThing and Nasty Gal boost revenues. Key to its growth story is global revenue as non-UK shoppers spend more per order.