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Sportswear rules! Surge continues as data shows what's driving media impact
The latest data report from Launchmetrics shines the spotlight on sportswear and the headlines story is — perhaps unsurprisingly — that athleisure and sneakers continue to be key drivers while luxury is also important.
Fashion
Media
Clarks is back in the metaverse with Roblox Playprints initiative
Clarks is returning to the metaverse via an “out-of-this-world adventure” with the launch of Playprints World on Roblox. This new development focuses on a category for which the brand is well-known — kids’ shoes.
Fashion
Media
Meta hit with record $1.3 bln fine over data transfers
Meta was hit with a record 1.2 billion euro ($1.3 billion) fine by its lead European Union privacy regulator over its handling of user information and given five months to stop transferring users' data to the U.S.
Media
Podcast: Leslie Serrero of Casa Komos Brands Group talks about luxury spirits marketing
Leslie Serrero, international managing director of Casa Komos Brands Group, is the new guest of the LuxurynsightXFashionNetwork podcast series, talking to Godfrey Deeny about corporate strategy in the spirits industry.
Luxury
Media
Campaigns
Pour Moi Mel B link-up for 'Own Your Confidence’ campaign
Pour Moi, the lingerie and swimwear brand that said it “spreads positivity, empowerment and encourages people to be themselves”, has launched a suitably related campaign.
Fashion
Campaigns
Hera names Lioness Rachel Daly as ambassador
It’s not just the women’s football World Cup fast approaching this summer (in July and August), but English professional women’s teams and English female players specifically, are hot property for fashion brands.
Fashion
Collection
The Fold launches campaign with Manchester City Women’s team
As a women’s luxury workwear brand “that empowers self-belief, elevates workwear and champions ambition”, The Fold is big on high-profile link-ups.
Luxury
Campaigns
Swarovski launches 'other-worldly' campaign, works with Meisel, McGrath
High-profile jewellery brand Swarovski has launched a new campaign, Metamorphosis, to celebrate “joyful self-expression and the transformative power of crystals”.
Fashion
Campaigns