AFP-Relaxnews
Jan 20, 2017
Puma launches 'Swan Pack' with campaign featuring NYC Ballet dancers
AFP-Relaxnews
Jan 20, 2017
Puma has unveiled its new Swan Pack collection in a campaign featuring dancers from the New York City Ballet.
The collection combines its Sportstyle and Training styles and adds swan-inspired details, including a black and white palette, iridescent materials and a feather print. It includes an Explosive Bodysuit, Fierce Strap Swan and Pulse IGNITE XT shoes, Swan Cape and Basket Heart sneakers.
The Swan Pack is seen in images that form part of the brand's "DO YOU" campaign, which launched in August and features a roster of women from different fields.
Dancers Mimi Staker and Olivia Boisson are the stars of the campaign, which was shot in the David H. Koch Theater at Lincoln Center.
The spring-summer 2017 Swan Pack collection will be available at puma.com, in Puma stores and at Puma retailers worldwide beginning February 1.
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