Philipp Plein named official partner of Hockey Club Lugano
today Jul 26, 2017
Philipp Plein has been named gold sponsor and official fashion partner of Switzerland’s Hockey Club Lugano. The two-year agreement will see Plein create a pre-season jersey for players and fans, and redesign and relaunch the Ice Lounge as ‘Plein Sport on the Rocks’.
Staff at Hockey Club Lugano will receive a formal suit designed by the luxury designer, while players will be provided with a jogging suit and a complete outfit from Plein Sport.
“As a Swiss brand headquartered in Lugano, a partnership with the storied local hockey club is a natural fit on many levels. Not only will it boost brand recognition and awareness in the home market, but having the privilege to dress these modern-day warriors as they set off to battle is something I am both passionate about and proud to be associated with,” said Philipp Plein.
Alessandro Siviero, Head of marketing Hockey Club Lugano, added: “The gear designed personally by Philipp Plein and the atmosphere of the Plein Sport On the Rocks Lounge inspire us and transmit a strong desire to reach ambitious results on the ice and in all the challenges that our brands will confront together.”
Meanwhile, HCL sales manager Marco Mantegazza said: “We are proud to welcome an important brand like Philipp Plein to our family of sponsors. Collaborating with international partners based in our territory is stimulating and a strong source of inspiration.”
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