Mango returns to the Moroccan market with its new Casablanca store
The Catalan fashion brand confirms its return to the Moroccan market. After halting activity within the country in 2017, the company led by Toni Ruiz resumes its venture in the region with a strategic store opening, doing so hand in hand with its international partner, the Hudson Group.
The Morocco Mall in Casablanca was the chosen location for the new boutique in order to mark Mango’s re-establishment in the country. The Morocco Mall is a shopping center renowned for being the largest of its kind in the African continent due to its 190,000 square meters of surface area. The shop’s 600 square meters will distribute Mango’s womenswear, menswear, and kids' collections. The brand also markets its garments throughout the nation through its e-commerce platform.
As detailed by direct sources from the brand, this inauguration represents the consolidation of Mango’s presence in the African continent, where the firm has already nearly 60 points of sale in 13 countries, including South Africa, Angola, Kenya, Egypt, and Nigeria. The Barcelona-based fashion company founded in 1984 is also currently present in 110 countries around the world.
In its last fiscal year, Mango’s sales decreased by 22.4% to €1.842 billion. Throughout this period, the online channel accounted for 42% of turnover to €766 million. During the first half of 2021, online sales increased by 37% compared to the first six months of the previous year.
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