Laura Dern shares her love letter to herself for Kate Spade fragrance campaign

Laura Dern has written a love letter to herself as part of her starring role in the campaign for the new fragrance by Kate Spade New York.


The award-winning actress, aged 51, has been snapped up by the brand to act as one of the faces for its new scent, "In Full Bloom." The star is joined by fellow actresses Sasheer Zamata and Tavi Gevinson in fronting the campaign.

Dern's ‘love letter' takes the form of a video clip directed by fashion duo Inez and Vinoodh, with the actress crediting the pair for "one of the great artistic experiences." In the film, the actress reveals that her letter to herself would be "very cut and dry," taking the form of the mantra: "You've got this, Dern."

Gevinson's love letter involves her championing her wardrobe and kindness, while Zamata's focuses on a positive body image and sense of humor. All three women also created separate videos tackling topics such as self-respect, success, confidence, friendship and true love.

In Full Bloom, which will launch on March 1, is a floral scent featuring notes of lemon, green tea and rose petals.


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