Brit Artist Dwayne Coleman works with Urban Outfitters, Isko on denim capsule
Denim mill ISKO has teamed up with retailer Urban Outfitters and British Artist Dwayne Coleman on a 10-piece collection under Urban’s BDG branding. Focusing on workwear-inspired denim pieces, it will launch in July.
The collab is built around “more sustainable denim” including items made using recycled cotton yarns created from cutting waste. All pieces are washed “using innovative technology to reduce the chemical, water, and energy footprint so that each item has a low environmental impact score”. Minimal metal trims and removable shank buttons are also key.
And the companies said that the “collection even features an innovative style that uses no virgin cotton, and yet the authenticity and durability remains the same”.
The items are also recyclable once their current life is over.
Urban Outfitters is a member of Better Cotton and its Senior Head of buying & Wholesale, Cherie Nelson, said: “This was an exciting opportunity we were keen to explore. ISKO is the leading denim mill and has new technologies that allow us to delve into sustainability even further for our denim ranges. The collection is elevated and thoughtfully designed.”
As for the products themselves, they’re gender-neutral and feature Coleman’s artwork made with upcycled denim and paint techniques, “which has become the inspiration for denim surface treatment”.
The companies said that “elements of his mark-making have been applied to the design of the collection, including wildflower embroideries, patching and hanging threads”.
The BDG x ISKO collection launches on urbanoutfitters.com and in key stores in Europe from 10 July.
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