Unilever's St. Ives is bringing back its Mixing Bar pop-up after a successful debut last year. This year's pop-up features more custom products, exclusive retail items, live music in store and online shopping.
Multi-platinum recording artist Nicki Minaj has formed a new fragrance partnership with Luxe Brands. Luxe will reinvent her fragrance franchise which currently centers around her signature scent, Pink Friday.
A new deal between Harvey Nichols and tech firm Hero sees the luxury retailer offering a physical stores experience to online shoppers, and in its test phase its has driven conversion rates much, much higher.