DJ Khaled is new face of Rocawear fall collection

Clothing company Rocawear has chosen DJ and record producer DJ Khaled as brand ambassador for its fall 2016 campaign.

The fall collection will include lots of denim in a range of sizes, as well as knit tops, fleece, activewear and outerwear, all retailing for around $100 or less.

Rocawear was founded by rapper Jay Z and Damon Dash in 1999 before being sold to Iconix in 2007. As its men's line struggles, the company hopes that putting DJ Khaled front and center will bring in business.

DJ Khaled's current single, "For Free" is topping the charts, while he counts 19 million followers on social media. As he prepares for the release of his ninth album, DJ Khaled is also part of Beyonce's Formation tour.